Privacy Policy

Last updated: March 29, 2026

Piqué Dance Co. ("we," "us," or "our") operates the website piquedanceco.com and the Etsy shop at etsy.com/shop/PiqueDanceCo. This Privacy Policy explains how we collect, use, and protect your information.

1. Information We Collect

Information you provide directly:

• Email address — when you subscribe to our mailing list or take the "Which Dancer Are You?" quiz
• Quiz responses — your answers to personality questions (used to match you with a character)
• Name — if you choose to provide it when subscribing

Information collected automatically:

• Usage data — pages visited, time on site, referral source (via Cloudflare analytics, which does not use cookies or track individuals)

Information we do NOT collect:

• We do not use tracking cookies, pixels, or third-party analytics (e.g., Google Analytics)
• We do not collect payment information — all transactions are processed by Etsy and Printful
• We do not sell, rent, or share your personal information with third parties for marketing

2. How We Use Your Information

• To send you email updates about new products, shop news, and character stories (only if you subscribe)
• To personalize your experience based on quiz results (e.g., showing you your matched dancer)
• To improve our website and product offerings

3. Third-Party Services

We use the following services that may process your data:

• Etsy — processes purchases, payments, shipping, and reviews. See Etsy's Privacy Policy.
• Printful — prints and ships orders on our behalf. See Printful's Privacy Policy.
• Formspree — processes email form submissions. See Formspree's Privacy Policy.
• Cloudflare — hosts our website and provides privacy-preserving analytics. See Cloudflare's Privacy Policy.

4. Email Communications

If you subscribe to our mailing list, you can unsubscribe at any time by clicking the "unsubscribe" link in any email or by contacting us directly. We will never send you unsolicited marketing emails without your consent.

5. Data Retention

We retain your email address and quiz data for as long as you remain subscribed. If you unsubscribe, we delete your information within 30 days. Etsy and Printful retain order data according to their own policies.

6. Your Rights

You have the right to:

• Access — request a copy of the personal data we hold about you
• Correction — ask us to correct inaccurate data
• Deletion — ask us to delete your personal data
• Opt out — unsubscribe from emails at any time

If you are in the EU/EEA, you have additional rights under GDPR including the right to data portability and the right to lodge a complaint with a supervisory authority.

If you are in California, you have rights under the CCPA including the right to know what data we collect and the right to request deletion.

7. Children's Privacy

Our website and products are designed for a general audience. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

8. Security

We take reasonable measures to protect your information. Our website is served over HTTPS. Email data is stored securely by our email service provider. We do not store payment or credit card information.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Continued use of our website after changes constitutes acceptance of the revised policy.

10. Contact Us

If you have questions about this Privacy Policy or want to exercise your rights, contact us at:

Piqué Dance Co.
Email: hello@piquedanceco.com
Etsy: etsy.com/shop/PiqueDanceCo